I wanna be 2.0 Too! Web Services for Underfunded Libraries presented by Sarah Houghton-Jan (Track E101) @ #CIL2009. In these economic times we are all either smaller (downsizing) or underfunded. So this will be my first attempt at live blogging.
10 Laws using LOLcatz
#1 Talk w/customers (email, IM, VOIP, chat widgets, video chat w/skype, aim, text messaging) no account required, point of service, always have fun with them
chat widgets at null results page – keep the frustration down by offering an option to contact a real person – where do they get the most angry – offer this – email, phone better than nothing at all
text messaging more popular than email
reference services as well as circulation notices via SMS
#2 Interact with Customers
comments on everything, respond like a human being, online book clubs with a mix of staff & customers – conversation, give you their opinions, LibraryThing
Blogs – like Highly Recommended – encourage staff participation – offer template w/tags and categories, welcome feedback/conversation from customers
equal footing – able to talk to them
#3 Be Engaged
EngagedPatrons.org
Events Calendar with online registration
Blogs,
Google Maps
#3 Be Social
interact on their own term – interact w/young crowd, Club Penguin, Tee Bee Dee,
about change, communication, about sharing – keep doing that or you will lose your fans.
pointer back to your web site or resources
advertising extremely cheap – target your town, zip code whatever
$10 = 5,000 facebook flyers
#4 Use Multimedia
photographs, images, podcasts vidcasts, games – photos make it more popular – stimulates interactions – power of imagery
virtual shelf on the flickr account – notes go back to catalog
Design contest for logo of teen program – voting on it using Flickr – used comments section
Exploit image generators
generatorblog.blogspot.com
imagegenerator.org
imagechef.com
freeafterrebate web site – 1 for shipping
#6
Offer treatsies
shiny objects, new stuff, hot stuff – ask them what they want, then find them some
Staff Avatars – answer question, fav. movie, color then posted on site – can you recognize the librarian
My Account text messages “sexy”
#7 Exploit the Fee
tinypic, Google, WordPress, bravenet, onestatfree, statcounter, analytics, sites, webmaster central, gimp, polldaddy, colorblender, yousendit, webmonkey, survey mokeny, zoomerang, openphoto, dzone, imageafter, grogrammableweb, stock.xchng, zamzar
Tap into the Google wonderland
#8 Respect Customers
you never know when you’re lunch
expect the best, not the worst
treat customers with respect, regardless of age of which services they use
let them comment – go in after the fact and edit- policy no curse words but don’t over react. kids are users too
#9 Choices
how to contact you
how you communicate with them
how they find things online
what they find online (content & format)
multiple paths to same content – people think in different ways
Mashups = Choices
Library Elf
Library Look up
LibX Toolbar
Good Catalog = Choices
Aquabrowser
Endeca
LibraryThing for Libraries
VuFind
WorldCat Local
#10 Keep Going
try new things, pushing administrators, rejoice in failures (means you are pushing the boundaries)- we learned what they didn’t want but you will also learn what they do want by trying
we work for Admin but also our users
Wannabee
March 30, 2009 1 Comment
10 Laws using LOLcatz
#1 Talk w/customers (email, IM, VOIP, chat widgets, video chat w/skype, aim, text messaging) no account required, point of service, always have fun with them
chat widgets at null results page – keep the frustration down by offering an option to contact a real person – where do they get the most angry – offer this – email, phone better than nothing at all
text messaging more popular than email
reference services as well as circulation notices via SMS
#2 Interact with Customers
comments on everything, respond like a human being, online book clubs with a mix of staff & customers – conversation, give you their opinions, LibraryThing
Blogs – like Highly Recommended – encourage staff participation – offer template w/tags and categories, welcome feedback/conversation from customers
equal footing – able to talk to them
#3 Be Engaged
EngagedPatrons.org
Events Calendar with online registration
Blogs,
Google Maps
#3 Be Social
interact on their own term – interact w/young crowd, Club Penguin, Tee Bee Dee,
about change, communication, about sharing – keep doing that or you will lose your fans.
pointer back to your web site or resources
advertising extremely cheap – target your town, zip code whatever
$10 = 5,000 facebook flyers
#4 Use Multimedia
photographs, images, podcasts vidcasts, games – photos make it more popular – stimulates interactions – power of imagery
virtual shelf on the flickr account – notes go back to catalog
Design contest for logo of teen program – voting on it using Flickr – used comments section
Exploit image generators
generatorblog.blogspot.com
imagegenerator.org
imagechef.com
freeafterrebate web site – 1 for shipping
#6
Offer treatsies
shiny objects, new stuff, hot stuff – ask them what they want, then find them some
Staff Avatars – answer question, fav. movie, color then posted on site – can you recognize the librarian
My Account text messages “sexy”
#7 Exploit the Fee
tinypic, Google, WordPress, bravenet, onestatfree, statcounter, analytics, sites, webmaster central, gimp, polldaddy, colorblender, yousendit, webmonkey, survey mokeny, zoomerang, openphoto, dzone, imageafter, grogrammableweb, stock.xchng, zamzar
Tap into the Google wonderland
#8 Respect Customers
you never know when you’re lunch
expect the best, not the worst
treat customers with respect, regardless of age of which services they use
let them comment – go in after the fact and edit- policy no curse words but don’t over react. kids are users too
#9 Choices
how to contact you
how you communicate with them
how they find things online
what they find online (content & format)
multiple paths to same content – people think in different ways
Mashups = Choices
Library Elf
Library Look up
LibX Toolbar
Good Catalog = Choices
Aquabrowser
Endeca
LibraryThing for Libraries
VuFind
WorldCat Local
#10 Keep Going
try new things, pushing administrators, rejoice in failures (means you are pushing the boundaries)- we learned what they didn’t want but you will also learn what they do want by trying
we work for Admin but also our users
Filed under library, Social Networks, technology, Web 2.x Tagged with AIM, AquaBrowser, avatar, blogs, Bravenet, chat, comments, email, Endeca, Flickr, Glenn Peterson, Google, Hennepin County Library, IM, libraries, Library Elf, LibraryThing, LibX Toolbar, multimedia, OneStatFree, online book clubs, podcats, public libraries, Sarah Houghton-Jan, Skype, social networking, StatCounter, text messaging, tinypics, underfunded, VOIP, Web2.0, widgets, WordPress