What I Meant To Say

- Image via CrunchBase
Why is it that you always think of the perfect thing to say after the fact? Last night was no exception. I taught an overview of Twitter and all the good things came to me after the class had left. I’m left feeling as if I let them down by not passing along this info. I had so much in my head, so much I had planned to show and talk about but somehow there is never enough time.
So here is a list of things I hope I pointed out but in case I didn’t:
- Your follower/following ratio – this ratio should not be horribly lopsided. 5 followers but following 500 isn’t good. More than likely that person is just in it for the numbers (so folks just want to have the most followers but aren’t really using Twitter correctly).
- Before you follow – view their profile. Is their bio filled out? Who are they following? What is their follower/following ratio? Read some of their tweets, all of them help you to decide is this person really someone I want to follow.
- Twitter vs. Facebook – Twitter is more informational. Facebook is more fun. Each has it’s place and they can connect (have Twitter update your status on Facebook) but I don’t get the same level of information on Facebook as I do on Twitter.
- To understand Twitter you need to use Twitter. Not that the concept is so hard to grasp just that it can have so many applications depending on what you want from it.
- I did say this but feel I should elaborate – Twitter is what you get out of it. I use it to stay on top of trends (professionally or just what’s going on in the world), I use it to stay informed (following BBCnews, BreakingNews, NyTimes as well as several experts in the social media arena), I use it to connect to others in my profession, I use it for note taking (I’ve live blogged a photography class I attend at the library just using Twitter. Because I hashtagged my Tweets I was able to go back later and put all my notes into a cohesive blog post).
- Use Twitter for what you want but be real. If you want to connect with other like minded folks, Twitter is great for that. If you want to promote your business, non-profit, favorite charity, etc. it is also great for that. Just beware. Don’t be an institution. People want to follow real people no matter whether is it a Mom who is looking to connect to other stay at home Moms or it is a Fortune 500 company trying to connect with their customers. Let your personality shine through on your tweets. Don’t be stuffy. Also don’t make it all about you – engage a conversation with your customers. Make yourself approachable. Twitter is just another doorway into your business – good customer service extends to the web as well.
- Protecting your tweets isn’t always a good thing. If you are out on the social web the point is to share. I understand about wanting to be in control of what you share with others. Protecting your tweets just puts another layer between you and the people/customers who may want to follow you. This also keeps your tweets out of searches. So if I search for dog grooming and your are a dog groomer with protected tweets I’m not going to see you and you may miss an opportunity for business. What are you protecting? Think twice before you protect your tweets.
- Be patient. Give it a try. Twitter wasn’t built in a day. You need to try it on, take it out for a test drive, kick the tires a little bit before you decide. The social web has a web site for everyone – Twitter maybe for you or it may not. But at least give it a try.
Calling All Trainers
Great presenter, friend and all around fantastic trainer needs your help! Lori Reed, Employee Learning & Development Coordinator for the Public Library of Charlotte & Mecklenburg County, is calling all trainers, training coordinators, HR managers, directors, consultants, anyone who supports the training and learning function within libraries.
Take a moment to fill out her quick survey.
We both thank you in advance!
Twitter About Friendfeed So Facebook Can Flickr YouTube aka CIL2009 presentation
Now that I’ve had a chance to decompress, find my notes and get some email dealt with I thought I’d post about my presentation at CIL2009. I had the sincere pleasure of working with not only two talented professionals but two people I now consider good friends – Michael Sauers and Bobbi Newman. Our presentation dealt with training both staff and customers in regards to the wild, wonderful world of Web 2.0. More portion of the trilogy dealt with training the customer.
Here are a few links I promised I’d share with people – hope these help you to educate your customers about Web 2.0.
Presentations:
My portion of the presentation
Entire presentation (including Michael and Bobbi’s slides)
My presentation for the public (customers) on Web 2.0 overview
Handouts:
Learning Through Technology
Learning Solutions Through Technology
Lori Reed and Sarah Houghton-Jan
Will try to blog as best I can but I’m taking video for Lori and also keeping time for her so this maybe a short blog post.
Yep, had no time to type so I’ll post the video to this post after I edit it.
Sarah next.
Love that Sarah admitted she cried a bit. Nice to know that we are all human and when things don’t go the way we hope it hurts a bit. But she moved on.
Verbal agreements are worth nothing-get it in writing.
One person with enough power can kill a valuable project (sadly been on the receiving side of that myself).
Not everyone believes that some staff still need basic skills (yes but they do they really do).
Tech2Know program plan – short web-based blog how-to guides, common craft in plain english type tutorials – one topic a week – present live twice that week – prizes like 23 Things and competencies (pre and post assessment of skills – anonymous).
3 Follow up elements – online disc. forums for each topic (trouble shooting printer, evanced calendar, etc.), Tech Playground Day, Ask The Techies Week – target lingering issue – something you were afraid to ask – you could ask anything .
Core principles – prizes are so important, free or low cost tech swag
Invest in Staff Training – save money, strengthen staff skills, improve customer service, increase efficiency, motivate staff, increase staff retention rate, show commitment to lifelong learning (yeah!)
Benefits of a skills bases approach
equitable expectations for all staff, reveals training needs, accurate job descriptions, helps w/performance evaluations, consistent customer service, helps staff adjust and handle change
Learning should be part of your strategic goals/plan
As you plan – what are your goals, who is managing it, do you have or need to create a skills list, what timeline in mind, what are your resources including funding and staff, what training resources exist and what ones need to be created.
Ensure staff by-in – listen, keep everyone informed, reassure staff that they don’t have to KNOW IT ALL, managers MUST follow project plan, hold brainstorming session or party, fun, rewards, chocolate/food
Harder to get Admin to by-in – purpose statement, measurable deliverable ROI – numbers, performance evaluation – make that process easier they’ll by-in give them a checklist to use w/evaluation, train administrators separately BUT first
Creating Training Program – types/number of trainings, basic topics, Open TO ALL STAFF NO MATTER WHAT – mandatory or voluntary?, budget needs to be on actual staff needs, set goals and rewards
Scheduled Learning – Unscheduled Learning (very powerful) off the cuff stuff, read a blog, over hear a conversation anywhere and use the ideas,
Ongoing Learning – give 15 mins a day to just learn, read an article, study/learn, schedule 1 off desk hour for self-study, encourage conference/lecture attendance (oh yes), share online tutorials, printed materials or demos
WebJunction Learning Webinars, Infopeople Webcasts and more
Add fun to your training, use real world examples, personalize the exercises, highlight tips and tricks, encourage student independence, ask students to dream at the end, be available and accessible
One is the ONLY Number
Over the years I’ve learned a lot about customer service over the years. What to do and what not to do. Whenever I am in a store I expect the same level of service that I would give if the shoe was on the proverbial other foot. Sometimes I get it but more often I do not. I like to recognize when customer service is up to my standards (and I have here on this blog). The one thing that I don’t agree with when it comes to customer service is the division between staff and customer needs. Seems to me that if you provide staff with the tools and training they need to provide customer service the customer benefits. Some seem to focus only on the “customer” and forget that staff can’t provide the type of service a customer might expect if they aren’t up to date with the tools or training they use. I’m not saying forsake the customer’s needs for staff but just keep in mind that there is really only one customer.
I’ve Failed as an Educator
As a trainer and someone who believes in spreading information not disinformation, I still struggle to educate friends, family and co-workers. Educate, how? Educating them in regards to urban legends, BCCing, so called “friend” survey, etc.
Why do people immediately believe anything that appears in their Inbox as 100% gospel truth and take offense when I try pointing them down the path of truth and light? How do you convince someone that addressing an email to everyone in your address book who don’t know each other is not the best practice? Why do people who call you friend insist on “bullying you” into filling out a survey by saying you are the person to least fill it out? Most importantly am I the only person who seems to be bothered by any of this?
I’ve tried over the years each time someone forwards me an urban legend to counter it with the truth usually sending them a URL from Snopes. I will continue but it is definitely discouraging when people continue to fail to learn to question those emails that seem just a little too good to be true.
Email isn’t a new form of communicating by any means, yet I still know people who don’t understand that it is considered poor form to send email to multiple recipients that don’t know each other or have each other’s email addresses. I will continue to try to educate them about viruses and how they go directly to the address book, take an address and then proceed to send the virus email out in the name of that person (who didn’t send it in reality).
Friendship surveys or whatever you want to call them are far from that. You know the ones that ask you questions that although maybe slightly humorous don’t really reveal anything about your friend. They almost always end in a passive/aggressive way “____ is least likely to respond”. *sigh* I’ve tried ignoring them but someone people seem to get offended if I don’t respond.
I feel like a failure. So how do I educate these people? I guess the old saying “you only control 2 things in life – you and your actions” still holds true. I can only do my part and if they believe it, learn from it or not is totally up to them. I just hope they all understand that my attempt at trying to educate them comes from wanting the best for them.
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