Wannabee

103_0467I wanna be 2.0 Too! Web Services for Underfunded Libraries presented by Sarah Houghton-Jan (Track E101) @ #CIL2009. In these economic times we are all either smaller (downsizing) or underfunded.  So this will be my first attempt at live blogging.

10 Laws using LOLcatz

#1 Talk w/customers (email, IM, VOIP, chat widgets, video chat w/skype, aim, text messaging) no account required, point of service, always have fun with them

chat widgets at null results page – keep the frustration down by offering an option to contact a real person – where do they get the most angry – offer this – email, phone better than nothing at all

text messaging more popular than email

reference services as well as circulation notices via SMS

#2 Interact with Customers

comments on everything, respond like a human being, online book clubs with a mix of staff & customers – conversation, give you their opinions, LibraryThing

Blogs – like Highly Recommended – encourage staff participation – offer template w/tags and categories, welcome feedback/conversation from customers

equal footing – able to talk to them

#3 Be Engaged

EngagedPatrons.org

Events Calendar with online registration

Blogs,

Google Maps

#3 Be Social

interact on their own term – interact w/young crowd, Club Penguin, Tee Bee Dee,

about change, communication, about sharing – keep doing that or you will lose your fans.

pointer back to your web site or resources

advertising extremely cheap – target your town, zip code whatever

$10 = 5,000 facebook flyers

#4 Use Multimedia

photographs, images, podcasts vidcasts, games – photos make it more popular – stimulates interactions – power of imagery

virtual shelf on the flickr account – notes go back to catalog

Design contest for logo of teen program – voting on it using Flickr – used comments section

Exploit image generators

generatorblog.blogspot.com

imagegenerator.org

imagechef.com

freeafterrebate web site – 1 for shipping

#6

Offer treatsies

shiny objects, new stuff, hot stuff – ask them what they want, then find them some

Staff Avatars – answer question, fav. movie, color then posted on site – can you recognize the librarian

My Account text messages “sexy”

#7 Exploit the Fee

tinypic, Google, WordPress, bravenet, onestatfree, statcounter, analytics, sites, webmaster central, gimp, polldaddy, colorblender, yousendit, webmonkey, survey mokeny, zoomerang, openphoto, dzone, imageafter, grogrammableweb, stock.xchng, zamzar

Tap into the Google wonderland

#8 Respect Customers

you never know when you’re lunch

expect the best, not the worst

treat customers with respect, regardless of age of which services they use

let them comment – go in after the fact and edit- policy no curse words but don’t over react. kids are users too

#9 Choices

how to contact you

how you communicate with them

how they find things online

what they find online (content & format)

multiple paths to same content – people think in different ways

Mashups = Choices

Library Elf

Library Look up

LibX Toolbar

Good Catalog = Choices

Aquabrowser

Endeca

LibraryThing for Libraries

VuFind

WorldCat Local

#10 Keep Going

try new things, pushing administrators, rejoice in failures (means you are pushing the boundaries)- we learned what they didn’t want but you will also learn what they do want by trying

we work for Admin but also our users

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One Response to Wannabee

  1. matt says:

    This blog’s great!! Thanks :).

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