More Than Just Addition
July 16, 2009 1 Comment
Anyone who knows me understands that math is not my strong suit. However, there is more to using social web sites than just adding a post, a picture, a video. What you really need to do is multiply!
Multiply your readers, visitors, followers or friends by making sure you add as much information as possible. For example Flickr – don’t just add your photos and call it a day. At the bare minimum you should include a catchy title (hate when I see img_0875.jpg as title), add a tag or two (being the self-professed tag whore I would say add as many as you can) and include the picture on the map. Why? Because by doing any of those things you can make it just a little bit easier for someone to find you, your pictures, your web site – object isn’t to make it harder for your customers (audience) but easier.
Make your audience’s search a bit easier. If I did a search for Jackson Pollock because my child attended a class at the library and there were photos being taken, I would expect that those photos should show up in the search results somewhere. Well, they won’t if I don’t use it in the title, description or tags. If I leave the title as img_0875.jpg – what does that mean to anyone who isn’t a camera? Refusing to add a description or at least a few tags leaves my audience not getting the search results they expect.
This goes for personal accounts as well as organizational accounts. Not everyone searches the same way. Some people will type a name into a search box, some will explore a site and dig around (but not for too long if they don’t find what they want) – the point is everyone is unique and they come at their information gathering in a different way. So don’t expect people to KNOW you have an account on Flickr and they’ll find your photostream – maybe they’ll stumble upon you while searching tags or exploring the map. They won’t be able to do that if you don’t take full advantage of the features a site offers.
This may take a little bit more time to do for each photo you upload but in the long run it is worth it if your customers/audience finds you a lot easier because you just did some simple math. You can also apply this math lesson to other social web sites – don’t just add, multiply!