What I Meant To Say
September 24, 2009 4 Comments
Why is it that you always think of the perfect thing to say after the fact? Last night was no exception. I taught an overview of Twitter and all the good things came to me after the class had left. I’m left feeling as if I let them down by not passing along this info. I had so much in my head, so much I had planned to show and talk about but somehow there is never enough time.
So here is a list of things I hope I pointed out but in case I didn’t:
- Your follower/following ratio – this ratio should not be horribly lopsided. 5 followers but following 500 isn’t good. More than likely that person is just in it for the numbers (so folks just want to have the most followers but aren’t really using Twitter correctly).
- Before you follow – view their profile. Is their bio filled out? Who are they following? What is their follower/following ratio? Read some of their tweets, all of them help you to decide is this person really someone I want to follow.
- Twitter vs. Facebook – Twitter is more informational. Facebook is more fun. Each has it’s place and they can connect (have Twitter update your status on Facebook) but I don’t get the same level of information on Facebook as I do on Twitter.
- To understand Twitter you need to use Twitter. Not that the concept is so hard to grasp just that it can have so many applications depending on what you want from it.
- I did say this but feel I should elaborate – Twitter is what you get out of it. I use it to stay on top of trends (professionally or just what’s going on in the world), I use it to stay informed (following BBCnews, BreakingNews, NyTimes as well as several experts in the social media arena), I use it to connect to others in my profession, I use it for note taking (I’ve live blogged a photography class I attend at the library just using Twitter. Because I hashtagged my Tweets I was able to go back later and put all my notes into a cohesive blog post).
- Use Twitter for what you want but be real. If you want to connect with other like minded folks, Twitter is great for that. If you want to promote your business, non-profit, favorite charity, etc. it is also great for that. Just beware. Don’t be an institution. People want to follow real people no matter whether is it a Mom who is looking to connect to other stay at home Moms or it is a Fortune 500 company trying to connect with their customers. Let your personality shine through on your tweets. Don’t be stuffy. Also don’t make it all about you – engage a conversation with your customers. Make yourself approachable. Twitter is just another doorway into your business – good customer service extends to the web as well.
- Protecting your tweets isn’t always a good thing. If you are out on the social web the point is to share. I understand about wanting to be in control of what you share with others. Protecting your tweets just puts another layer between you and the people/customers who may want to follow you. This also keeps your tweets out of searches. So if I search for dog grooming and your are a dog groomer with protected tweets I’m not going to see you and you may miss an opportunity for business. What are you protecting? Think twice before you protect your tweets.
- Be patient. Give it a try. Twitter wasn’t built in a day. You need to try it on, take it out for a test drive, kick the tires a little bit before you decide. The social web has a web site for everyone – Twitter maybe for you or it may not. But at least give it a try.