Community Partnerships – We Are All In This Together

103_0474Building Community Partnerships: 25 ideas in 40 minutes given by Kathy Dempsey, Editor of Marketing Library Services Newsletter. 2nd live blog attempt so pardon the spelling and grammatical errors.

what makes sense for public may not make sense for government, special – pick what will work for your particular library needs

don’t rely on just money alone – trade for inkind services

join local chamber of commerce, lion’s club, make contact – someone who knows you is less likely to slash your budget

partner with grocery stores – story times love it – book drops – open small branches in the grocery store – not an extra trip to go to the library – they need food

annual book sale at local mall – empty stores gave them spaces for the books

mall was happy because it brought more shoppers in

find groups that are in similar situation – other groups – historical society – what you do someone else is doing it – partner instead of compete

are you targeting support staff? assist to dean? when they need info for bosses they come to you and have some influence with those hire up – same with county commissioners – they are looking to do better work for their bosses

trade deals with small business – local flower shop in kind donations – flowers w/publicity – it is small but building a relationship with another person and business

IT experts – they are busy – want to run ideas or bounce off ideas – or maybe trade some services for personal or library’s needs – do work for you exchange research for them

college professors – even if not academic library – assign class projects that are work for the library – need a new logo – or branding campaign, – helps the teachers as well – helps them not give the same thing year after year – gives the student a real world assignment

scout troups – boy/girls – work to do for badges, build bookshelves, garden, physical tasks that could become an assignment for a group like that – takes heat off troup leader to come up with it all

form alliances with video game stores – grab teens, see what you can trade – give kids credit or coupons – for X number of books they read in Summer Reading Game, gives you more street cred, gaming club at schools – partner with the ones already in the schools – helps both you and the other gaming club to not be afraid you are working togethr ( you may have more space – meeting rooms)

trade training with other trainers – in between conferences do something more local – don’t over look your local experts – anyone who has skills that your staff or customers want – trade inkind – don’t be afraid to ask to trade services

meetings with liaisons w/government officials – get to know the staff members – gives you and in for the legislators – they will ask their aide , put a human face on the library a lot of what partnerships are about

AARP need a lot of information – go to trusted sources – become a trusted source – let local AARP to have meetings in libraries – get on their agenda to help promote yourselves, they think of other groups first – get in there and make sure they think of libraries as well

Choose your influencers – your message will get spread easier

have conversation with them – ask them first

Senior Citizen centers ask them for something in return – volunteers, to do storytimes, help other people, do inventory, writing grant applications

Getting involved w/local politics and staff members – as regular citizen join political action groups, even just the city planners, they have a lot to say about your budget – get to know you as a real person not just a building – never under estimate the power of personal relationships

offering research services to government officials – roads, new intersections – if you know what is going on in the community – offer your services for traffic accidents stats for ___ to help you write your plan

Make alliance with everyone in the community – want to join and do something that matters – don’t always have thousands of dollars but even just 10 will help, sponsor trees (like the angel trees at Christmas) – spell it out for them make it easier

birthday party – book plate – donated then story time around that story – got to feel special – for just $10 that would live in the library for the future

Reporters – they need happy stories – ESPECIALLY NOW – local reporters know you are available not just your press releases – need a quick last min. picture – senior at computer, kid happy w/book, it fills space and put some happiness into the news, offer to write columns about what is going on at the library – you can do research for them too (reporter on deadline – fact checking)

causal advisory boards – get buy ins, best way to make programs/classes instead of guessing is talk to them – never any reason to guess – ask them – don’t make it a formal advisory board – drop ins – you want us to do something for you – what is it? what are the best hours, what interests you? then let them go out into the community they (libraries) are here to serve us – feel ownership and personal relationship with you – parent story time adv. board – what time is best? what craft? do you want to be parental advisor for story time – doesn’t have to be staff time let them work with you (may know other parents and draw in others) building advocates and saving money on glue!

SOCIAL NETWORKS – David Lee King’s blog post – who should you friend and why should you friend others than just other libraries – how to friend people on Facebook – don’t just toss it out there – give them a reason to join you – have a reason to have a page

Parents – are partners – not just sit here for an hour after school – tell them what you have and what the library can be to them as a family or to their children – education

tell as many people the most basic things – what you think they already know – they have no idea

building alliances with k-12 – talk to school teachers, what are the kids working on, what are their plans for the fall- what can we do to help them? conversation – more recognition, align w/education – makes a difference. Howard County Library is considered part of the education budget because our Executive Director and CEO Valerie J. Gross firmly believes that what we do is education and just as important as what the schools do. By aligning ourselves with the schools we have a different budget and more respect in the community.

Consultants – reciprocal relationships where you work for each other – they need information

Approach people – don’t ask like your asking for a favor – we are as valuable as any business out there – start with someone you know or comfortable with – if you know someone from other events start there – role play with colleagues to get comfortable – have a starting line in mind – be the human face of the library – spoof official sponsorships everyone has an “official sponsor” these days – talk to people all the time – on trains, in lines – have some documented facts in your back pocket – use the facts that have already been gathered for you – start at the end and build backwards – what do you want the outcome to be.

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Wannabee

103_0467I wanna be 2.0 Too! Web Services for Underfunded Libraries presented by Sarah Houghton-Jan (Track E101) @ #CIL2009. In these economic times we are all either smaller (downsizing) or underfunded.  So this will be my first attempt at live blogging.

10 Laws using LOLcatz

#1 Talk w/customers (email, IM, VOIP, chat widgets, video chat w/skype, aim, text messaging) no account required, point of service, always have fun with them

chat widgets at null results page – keep the frustration down by offering an option to contact a real person – where do they get the most angry – offer this – email, phone better than nothing at all

text messaging more popular than email

reference services as well as circulation notices via SMS

#2 Interact with Customers

comments on everything, respond like a human being, online book clubs with a mix of staff & customers – conversation, give you their opinions, LibraryThing

Blogs – like Highly Recommended – encourage staff participation – offer template w/tags and categories, welcome feedback/conversation from customers

equal footing – able to talk to them

#3 Be Engaged

EngagedPatrons.org

Events Calendar with online registration

Blogs,

Google Maps

#3 Be Social

interact on their own term – interact w/young crowd, Club Penguin, Tee Bee Dee,

about change, communication, about sharing – keep doing that or you will lose your fans.

pointer back to your web site or resources

advertising extremely cheap – target your town, zip code whatever

$10 = 5,000 facebook flyers

#4 Use Multimedia

photographs, images, podcasts vidcasts, games – photos make it more popular – stimulates interactions – power of imagery

virtual shelf on the flickr account – notes go back to catalog

Design contest for logo of teen program – voting on it using Flickr – used comments section

Exploit image generators

generatorblog.blogspot.com

imagegenerator.org

imagechef.com

freeafterrebate web site – 1 for shipping

#6

Offer treatsies

shiny objects, new stuff, hot stuff – ask them what they want, then find them some

Staff Avatars – answer question, fav. movie, color then posted on site – can you recognize the librarian

My Account text messages “sexy”

#7 Exploit the Fee

tinypic, Google, WordPress, bravenet, onestatfree, statcounter, analytics, sites, webmaster central, gimp, polldaddy, colorblender, yousendit, webmonkey, survey mokeny, zoomerang, openphoto, dzone, imageafter, grogrammableweb, stock.xchng, zamzar

Tap into the Google wonderland

#8 Respect Customers

you never know when you’re lunch

expect the best, not the worst

treat customers with respect, regardless of age of which services they use

let them comment – go in after the fact and edit- policy no curse words but don’t over react. kids are users too

#9 Choices

how to contact you

how you communicate with them

how they find things online

what they find online (content & format)

multiple paths to same content – people think in different ways

Mashups = Choices

Library Elf

Library Look up

LibX Toolbar

Good Catalog = Choices

Aquabrowser

Endeca

LibraryThing for Libraries

VuFind

WorldCat Local

#10 Keep Going

try new things, pushing administrators, rejoice in failures (means you are pushing the boundaries)- we learned what they didn’t want but you will also learn what they do want by trying

we work for Admin but also our users